GREAT stuff

This is a really, really, really great article! I hope it spreads everywhere in the business world, would make things a lot easier for everyone frankly....
"Some business owners try to economise by doing their own designing, copywriting, etc. But without the required specialist skills, those amateur efforts only project a business image that is, well, amateurish.

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Put simply, a professional result begins with a professional touch.

Eventually, that kitchen table logo and copy will have to be changed, so why not project an impressive image right from the start?"

Read more: http://www.smh.com.au/small-business/startup/rank-amateur-how-to-project-a-professional-image-20110927-1kuug.html#ixzz1ZJCfPYWZhttp://www.smh.com.au/small-business/startup/rank-amateur-how-to-project-a-professional-image-20110927-1kuug.html